Curriculum Vitae

Gregório Ferrari Salani

Contact

EXPERIENCE

SellersFi

• Led and managed the product design team, ensuring seamless cross-functional collaboration and providing mentorship to team members in the areas of UX/UI design, prototyping, and design systems.

• Established a strong design leadership culture by implementing user-centered design (UCD) processes, including discovery, user research, and stakeholder management.

• Ensured the team had the necessary tools and a supportive environment to foster growth in their design careers.

• Designed and executed user research, interviews, and usability testing, ensuring the design solutions aligned with business goals and enhanced user satisfaction.

• Designed and developed Daily Advance, a product offering loans to marketplace stores based on daily sales. Worked on strategy, discovery, user flows, journey maps, prototyping, and usability testing, ensuring efficient product design and a seamless user experience.

• Facilitated smooth hand offs to the development team, ensuring that the design met the technical and business requirements.

• Applied UX/UI design principles to improve interaction design and enhanced the responsiveness of the product across platforms.

Conexia Educação (Grupo SEB)

• Designed Conexia Pay, a platform used by over 300 schools and partners to manage payments and sales of school products. Oversaw the product’s endto-end design from discovery to prototyping, creating a scalable, user-friendly system.

• Led the design of Concept School App, a communication platform connecting a bilingual school with guardians, enhancing the interaction between parents and the school through tools like project updates, meal menus, and grading reports.

• Conducted user research, created journey maps, developed wireframes, and delivered prototypes while continuously optimizing the information architecture (IA).

Grupo SEB

• Led the design of internal systems and products for schools, focusing on UX/ UI design, wireframing, and creating high-fidelity prototypes.

• Worked on SEB Group’s SSO system and Escola Concept, integrating a design system that ensured product scalability and consistency across various platforms.

• Developed information architecture (IA) and interaction design strategies to enhance usability across both internal and external products.

Spartan Design

• Provided UI/UX design solutions for both web and mobile applications, creating wireframes, high-fidelity prototypes, and scalable design systems for various clients.

• Conducted user research, prototyping, and interaction design for B2B and B2C applications, focusing on delivering user-centered design that met business objectives.

CODERP - Companhia de Desenvolvimento Econômico de Ribeirão Preto · Tempo integral

• Designed and managed the UI/UX of websites, systems, and applications, including the Ribeirão Preto city portal, enhancing user experience and interaction design for public-facing digital products.

• Led projects from research through prototyping and usability testing, ensuring that designs were optimized for user satisfaction.

Formaweb Internet

• Designed and developed UX/UI solutions for websites and applications, focusing on responsive design, usability, and interaction design for B2B and B2C clients.

• Conducted user research and created wireframes to improve user experience across web platforms.

Ogilvy Brasil

• Created and developed marketing campaign concepts and designs, for clients like Magazine Luiza (Retail) and Azul (Airlines), collaborating with creative teams to deliver high-impact visuals that aligned with client goals.

EDUCATION

Master of Business Administration - MBA – Project Management, Business and Marketing

Game Design, Interactive Media Design

Animation Design, Interactive Media Design

CERTIFICATIONS

How to Attract Users Through Great Onboarding Experiences

How to Design Experiences for AI

Developing a Design System

Branding

UX Design

LANGUAGES

Brazilian Portuguese 🇧🇷

English 🇺🇸

CONTACT

linkedin.com/in/gregorioferrari

✉️

g.ferrarisalani@gmail.com